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Pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Virtual Item pada Game Online "Mobile Legends Bang Bang" (Studi pada Konsumen Mobile Legends Bang Bang Kota Semarang)
Idham Khaliq
Jurnal Ilmu Administrasi Bisnis
Mobile Legends: Bang Bang is an online game created by Shanghai Moonton Technology Co. Ltd. This game has offered a variety of virtual items for sale in their online games. Every product sold requires two important elements to increase its purchase value, namely product design and price. To improve the purchasing...
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